How Physicians Can Take Control of Reviews, Reputation, and AI Visibility
In this episode of Doctor’s Eyes Only®, Vestia Partner and CEO Lauren Oschman, CFP® sits down with Andrew Ibbotson, CEO of RatingsMD, to explore how physicians can take control of their online reviews, reputation, and AI visibility.
Many physicians assume that online reviews are secondary to the quality of care they provide. In reality, patients often search a physician’s name before scheduling, and what they find can shape trust before a first visit ever happens. Google reviews and third-party ratings have become part of how patients evaluate doctors, and AI tools are beginning to use that same information when recommending providers.
The challenge is that most physicians are not represented online by a complete or accurate picture of their patient experience. A small number of reviews often ends up defining how a physician appears in search results. This creates a gap between the care physicians know they provide and what prospective patients actually see when they evaluate options.
In this conversation, Lauren and Andrew walk through how that gap develops and what physicians can do to address it. They discuss how review systems work, why representative feedback matters more than perfect feedback, and how physicians can build trust more intentionally over time. They also explore how AI is changing how patients choose doctors and why consistency across platforms is becoming more important.
This episode is especially relevant for physicians who are building independent practices, transitioning out of large health systems, or thinking more strategically about how patients find and evaluate care. The goal is not marketing. It is making sure your reputation reflects the reality of your work.
Andrew Ibbotson is the CEO of RatingsMD, a platform that helps healthcare organizations collect and publish verified patient feedback to improve transparency, patient trust, and online visibility. To learn more or get in touch, visit www.ratings.md.
