Jan. 3, 2023

Helping Physicians Build Highly Profitable Businesses with Dr. Nneka Unachukwu


Physicians are increasingly seeing entrepreneurship as a way to improve the quality of care they can provide their patients, create a legacy beyond their years of training, and build a successful business. While starting a business is never easy, physicians have many unique advantages that can help them create a highly profitable business. 

In this episode, Lauren and Jacque talk with Dr. Nneka Unachukwu or Dr. "Una,". She is the Founder and CEO of EntreMD. Dr. Una created the EntreMD business school, podcast, and community to help physicians build personal brands around their expertise, open practices, and develop product lines.

Dr. Una talks with Lauren and Jacque about why physicians can build the most innovative, impactful, and profitable businesses, what the EntreMD model is, and how she helps doctors build highly profitable businesses so they can have the freedom to live life and practice medicine on their terms.


Key Takeaways

  • [02:31] - Dr. Una's background and how she became a physician.
  • [09:22] - What inspired Dr. Una to create EntreMD.
  • [15:28] - How Dr. Una overcame her fears when she started her business.
  • [20:16] - Dr. Una's definition of retirement.
  • [25:07] - The EntreMD model.
  • [28:55] - The impact Dr. Una has on doctors' lives.
  • [31:13] - Why women should take pride in their brilliance.
  • [36:16] - What it means to be the most expensive person on the team.
  • [42:39] - Overcoming mom guilt as an entrepreneur.
  • [51:11] - Dr. Una's definition of wealth that matters.


Quotes

[11:46] - "Wherever we are as physicians, it's not about quitting medicine. It's about putting yourself in a position where you understand how to create revenue, create a career you love, and create a business you love. So, you have the freedom to do it the way you want." ~ Dr. Nneka Unachukwu

[16:05] - "In our journey, whether personal development as a whole or as entrepreneurs, fear means that you are at the edge of your comfort zone and about to step out of it. You're about to step into the place where all the magic happens." ~ Dr. Nneka Unachukwu

[35:25] - "My message to physicians is that you're a Rolls-Royce. Show up as a Rolls-Royce. Act like a Rolls-Royce. Expect to be treated like a Rolls-Royce. Say no to things they wouldn't tell a Rolls-Royce to do." ~ Dr. Nneka Unachukwu


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